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Explore Opposite through four connected spaces. Move toward any edge to enter another space.
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WORK WORTH RETURNING TO
Not another post to scroll past.
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THE IDEA NEEDS A PATH.
Creative direction meets planning, production and release strategy. We want the work to reach people without becoming something else on the way.
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BEYOND THE SCREEN
Publications. Editions. Garments. Installations. Something you can hold, wear, enter or leave behind.
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opposite
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MOVING IMAGE, STILL HUMAN
A film can hold a conversation, a memory, a performance or a question. It should feel like life, not a content format.
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RELEASES THAT BECOME A WORLD
A record can live through covers, films, visual campaigns, print, objects, live moments and experiences. We connect the parts without flattening the feeling.
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AN IDENTITY YOU CAN ENTER
Artwork, typography, images and direction that grow out of the sound. A visual language people recognize before they see a name.
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OPPOSITE IS NOT EXPLAINED. IT IS REVEALED THROUGH WORK.
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collaboration
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COME WITH SOMETHING REAL.
Tell us what you're building, and why you cannot leave it alone.
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collaboration
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WHO FINDS US
A musician with unfinished songs. A director with a strange idea. A creative who needs the right people around a real vision. We meet where curiosity is mutual.
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collaboration
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THE PEOPLE WHO CHANGED THE WORK
Not every name in a contact list. The people whose ideas, trust and hands made a real difference deserve to be part of the story. || Jordan Oram - Creative Advisor, Artist Relations || DeLorean Black - First Film Participant, Creative Advisor || Amy Zhijun Ye - Film Director, Creative Advisor || Matthew Yamamoto - Director of Photography || River Smiley - Film Editor, Visual Direction || Aby (AB.0) - Featured Artist, Fashion Designer || Rcchi Tek - Featured Artist, Music Producer || Leo - Production Sound, Sound Design
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HOW IT BEGINS
Start with the work. A song, an image, a thought you cannot shake. We talk, learn what matters and see whether there is something we should build together.
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WE HAVE TO BELIEVE IT TOO.
We don't take on work we can't stand behind. If we don't believe in the artist and the idea, we can't give it what it deserves. When we do, we're all in.
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WHO WE LOOK FOR
Artists with their own world, or the beginning of one. People who care about unusual ideas, tiny details and the work more than the noise around it.
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NOT A ROSTER.
We would rather build deeply with one or two artists we believe in than collect names we cannot give our attention to.
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process
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THE ART LEADS.
Not the format.
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MAKE IT EXIST.
From first concept to finished work, we care about execution as much as imagination.
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NO ONE HERE BY ACCIDENT.
We don't build teams to fill a list. Every director, designer or producer has to bring something the idea needs. If the work doesn't need them, they aren't there.
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WHAT WE ACTUALLY DO
|| Creative direction. || Artist identity and artwork. || Film concepts and production. || Release concepts and strategy. || The people and resources to make it happen.
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BUILD A WORLD, NOT A MOODBOARD.
Creative direction becomes a system that can hold a release, a visual identity, a film, a performance and whatever the project grows into. Every part should feel like it came from the same mind.
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BE THE REFERENCE.
Start with what you've lived, questioned and obsessed over. Not somebody else's image of it. Make something only you could make first. Let the rest catch up.
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LISTEN BEFORE LEADING.
A song, a rough idea, a late night conversation. We start by finding what the artist is actually trying to say, even when there are no words for it yet.
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vision
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YOU CAN'T BUY LEGACY ON CREDIT.
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BUILT THROUGH PEOPLE
A conversation can change the direction of everything. The right relationships are not a byproduct of the work. They are part of it.
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ONE IDEA. MANY FORMS.
A world can move between sound, film, artwork, objects and performance. || The medium changes. || The point of view remains.
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WE DON'T MAKE ARTISTS LOOK LIKE US.
Our taste isn't the product. The artist is. We enter their world, understand what makes it theirs and build a visual language that could only belong to them.
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WHAT IS OPPOSITE?
First of all, this is a way of doing everything based on ideas, essence, and values, rather than on trends, the market, or demand. || Art led cultural platform built with artists across music, visual art and ideas. We bring creative direction, people and resources into worlds that deserve to grow.
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WE ENTER ARTIST'S WORLD.
Not to give an artist our aesthetic. To understand what is already there, protect what makes it singular and help it reach further.
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INDUSTRY IS NOT CULTURE.
An industry knows how to sell a moment. Culture is what stays when that moment is gone.
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